Uratex Celebrates World Sleep Day with Team Kramer, Heart Evangelista-Escudero, and Sleep Experts

Uratex, the Philippines' leading manufacturer of foams and mattresses held its first ever virtual World Sleep Day celebration in a digital slumber party-themed event last March 15, 2021, as part of the #BetterSleepBetterU campaign.

The exclusive event for the media was attended by Dr. Keith Aguilera, President of the Philippine Society of Sleep Medicine Inc., who talked about the importance of sleep to our health. "The truth is, we spend up to one-third of our lives sleeping. The best investment for your lifetime is getting a good bed. Sleep is a basic human need, much like eating and drinking, and is crucial to our overall health and well-being. Quality sleep is crucial to ensure good health and quality of life. Good sleep is practically free—you just have to help yourself," says Dr. Keith.

Uratex Sleep Ambassadress Heart Evangelista-Escudero prepared a short video to greet the attendees a happy World Sleep Day. She also shared how quality sleep helps her become a better version of herself, saying, "I truly stand by [#BetterSleepBetterU] because even when I'm having a really busy day and my schedule is full, I make up for it through sleep—I always rely on good sleep to keep me fresh, energized, and keep my skin glowing. I think this is the best gift you can give yourself especially during this pandemic when we need a very strong immune system to get through each day."

Life Coach, Kimi Lu did some wellness exercises and led the attendees into a guided power nap to help everyone feel more relaxed and improve their well-being. 

Sleep advocates Doug and Cheska Kramer also dropped by to share their bedtime routine, sleep habits, and how sleep has helped them feel more relaxed during the pandemic.

"Sleep for us is very important. I don't know if people noticed but when we did our home tour video, every single mattress in our house is all Uratex Premium Touch Viscoluxe, so we make sure that the kids get at least 8 hours of sleep. They need the rest for all the activities. It's very important for them to be very well-rested and wake up on the right side of the bed,” says Doug. “It's also nice to think of investing on a nice bed. If you have a nice mattress, you save yourself from having back aches, from having sleepless nights, and all these things that come in when your mattress is not so good," adds Cheska.

Doug and Cheska Kramer, Sleep Advocates and Uratex Users
Doug and Cheska Kramer with the attendees of the World Sleep Day media launch

The #BetterSleepBetterU campaign will run until March 31 and will feature a series of activities starting with #BetterSleepLook challenge which will encourage the online community to post their “Bagong Gising Look” on Instagram and Facebook for a chance to win exciting prizes.

#BetterSleepLook challenge poster
#BetterSleepLook challenge poster

A series of informative and helpful Facebook Live sessions will be featured throughout the World Sleep Day celebration via Uratex Philippines Facebook page.

Dr. Winlove Mojica, a.k.a. The Skin Sensei of Youtube commenced the series with a talk on Better Sleep, Better Skin, which tackled the connection between sleep and our skin last March 16, 7pm.

It was followed by Lifestyle Medicine Specialist and Nutritionist-Dietician, Dr. Dex Macalintal, who discussed more about the connection between diet, exercise, and sleep on his Better Sleep, Better Diet FB Live session last March 17, 7pm.

The Better Sleep, Better Health FB Live on March 19, 7pm will be hosted by the President of The Philippine Society of Sleep Medicine Inc., Dr. Keith Aguilera. He will shed light and elaborate on “Covidsomnia” and other sleep problems people are facing during the pandemic.

The four-day Facebook Live sessions will end with Better Sleep, Better Performance FB Live on March 20, 4pm, hosted by the Phenom of Philippine volleyball and professional athlete Alyssa Valdez. This session will shed light on keeping an everyday pandemic routine in order to help you get going and be healthy.

The featured experts for the #BetterSleepBetterU Facebook Live series

World Sleep Day is an annual call to action on the importance of sleep, bringing together researchers, health professionals and patients together to recognize sleep and its impact in our health. This year's campaign, #BetterSleepBetterU, promotes the importance of having good sleep in helping Filipinos achieve a better version of themselves.

Start your journey to #BetterSleepBetterU by visiting any of our Uratex branches nationwide or shop online at www.shop.uratex.com.ph. You may also follow us on social media at Uratex Philippines on Facebook and @uratexpremium on Instagram.

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