Matteo Guidicelli is ‘The One’ for Uratex, as the leading ‘Sleep Specialist’ introduces actor/host and athlete as its first celebrity endorser in a TV commercial.
With Matteo (center) during the contract-signing at the Uratex Magallanes Showroom in Paseo de Magallanes, Makati City are Abigail Carino, Uratex brand manager, Classic Foams; Peachy Medina, Uratex managing director; Cherry WongTan, Uratex marketing director; and Apol Butas, Catalytx Advertising, Inc. client service director.
‘Our campaign, The One for Uratex, is about better sleep, the value of sleep, and how Uratex can be your right partner,’ explains Medina. ‘Matteo, like Uratex, strives for excellence. He tries everything. He’s good at any role or any field he chooses. He’s not afraid to try new things — that’s innovation. He’s a good representative of the youth of today — smart, confident.
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