Apr 18 , 2022
Uratex, consistent in providing comfortable and durable mattresses, gets recognition from Reader's Digest
Uratex received a Platinum Award for the 13th time as the Most Trusted Brand under Mattress Category in Reader's Digest Award Ceremony.
By being the Philippines' best sleep-solutions brand and continually providing a comfortable sleep experience on every level, it has evolved into a company with a wide range of world-class products that are durable and locally made.
From being iconic in producing the affordable 'blue foam,' Uratex consistently achieves brand trust because of its continuous innovation. Its first-to-market products are characterized by constant improvement, extended warranty coverage, and good value for money.
Mr. Christian Cheng, Uratex Brand Head and who received the award for the company, thanked Filipinos for their trust in Uratex.
"Our vision is for our line of mattresses, pillows, and sleep accessories to be the best-loved sleep product brand of every Filipino," said Cheng.
The 24th Reader's Digest Trusted Brands Award Ceremony - The Ultimate Seal of Consumer Approval was held last April 8, 2022, at the Shangrila Hotel, Mandaluyong City.
During the event, Sheron White, Reader's Digest's Asia Pacific group advertising and retail director, said that they are happy to return to a face-to-face awards ceremony. She said this year's awards were shaped by the challenging two years.
"Consumers spend differently. They are more cautious with parting their money because trusted brands are even more important now. When all the shopping is being done online like so many people are," White said.
In her explanation, she emphasized the importance of a brand's ability to be trusted, particularly in light of the fact that the pandemic has affected the purchasing habits of every consumer.
By conducting its Trusted Brand Survey, Reader's Digest is able to identify the brands and services that consumers trust the most.
Reader's Digest, as in previous years, commissioned Catalyst Research, a market research firm, to conduct an independent online poll to determine which brands are still winning over consumers despite the new normal.
Uratex wins Platinum Award in Reader's Digest Trusted Brands 2022
Readers' Digest Trusted Brand Awards is given to brands that have received customer approval for their exemplary service, strong appeal, and ability to maintain their brand promise across a wide array of products and services.
And receiving the award of Most Trusted Brand under Mattress Category for 13 consecutive years, Uratex takes pride in providing the best possible sleep solution for every Filipino family and at every stage of life.
Uratex mattresses combine the most recent Sleep Science innovations with luxurious fabric choices for an elegant and exceptional sleep experience. Uratex also operates with the biggest, most efficient, and top of its class foaming machine from the German company Hennecke GmbhH, being the first in the country to do so.
As part of enriching brand trust, Uratex has developed a more seamless customer shopping experience as it now offers convenient online shopping through the Uratex online shop on its website and official stores of Uratex in Shopee and Lazada.
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