At Uratex, we are excited to announce our Internet and Mobile Marketing Association of the Philippines, Inc. (IMMAP) membership.
IMMAP onboarded its new members via Zoom last March 9, 2023, where Uratex Philippines' Digital Marketing Manager Alan Ray Alavarta and Marketing Group Head Angelo Angeles represented the brand. Other brands that attended the event include Canva Philippines, Homonym, Imaginarium Creatives, MPT Mobility, and ZMG Ward Howell.
Alan Ray Alavarta (Uratex Digital Marketing Manager), Angelo Angeles (Uratex Marketing Group Head), and Gary Abello (IMMAP Vice President- Internal Chair, Membership Committee)
Founded in 2007, IMMAP works toward providing education and the necessary digital tools to make better communication decisions for advertising and integrated marketing. The known initiatives of IMMAP include The Boomerang Awards, Digital Podcast (DigiPod), and DigiCon, which provides learning and networking opportunities with local and international leaders in the digital industry.
"As Uratex aims to be the best-loved sleep product brand of every Filipino, our partnership with IMMAP will help the brand to be more connected with current and prospective consumers. Our goal is to have the best-in-class user experience on our digital platforms. We would like to dedicate our upcoming innovations to be led by our customer's growing needs," says Alan Ray Alavarta, Digital Marketing Manager of Uratex Philippines.
Marketing has always been about two-way value exchanges between the brand and its consumers. And, Uratex has kept watchful over the sleep needs of every Filipino family for more than five decades, providing sleeping essentials designed to improve everyone's sleep experience. Making its presence felt through physical stores nationwide, Uratex also offers convenient "add to cart" on the Uratex website and official stores in Shopee and Lazada!
"As digital technology encompasses our daily lives, Uratex will enhance the internet and mobile marketing to have an impactful change and address the market need of our customers," added Alavarta.
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