Uratex recently attended the Smart Digital Retail Philippine Edition, an event that showcased the latest trends and innovations in retail technology.
The event took place on April 13, 2023, at the Heritage Hotel Manila in Pasay City, Philippines. It brought together retailers, suppliers, and technology providers to explore the latest trends and innovations in the retail industry. Attendees from the E-comm and Marketing Sleep BU, including Frances Carreon (Ecomm Head), Julie Balasa (Ecomm Specialist), Alan Ray Alavarta (Digital Marketing Manager), and Angelo Angeles (Marketing Head) were there.
As a company that has been in the industry for over 50 years, Uratex has consistently embraced digital technologies to improve its operations and enhance customer experience.
One of Uratex's most notable digital initiatives is its e-commerce platform, which allows customers to purchase its products online and have them delivered to their doorstep. The platform offers a wide range of products, including mattresses, pillows, and foam accessories, and provides customers with a convenient and hassle-free shopping experience.
Uratex also uses social media platforms, such as Facebook, Instagram, Youtube, and Tiktok to reach out to its customers and promote its products. The company has a strong social media presence, with thousands of followers and engagement rates that are higher than industry averages. It uses social media not just for marketing but also for customer service and support, responding promptly to inquiries and concerns from customers.
Overall, Uratex's participation in the Smart Digital Retail Philippine Edition underscores the company's commitment to innovation and sustainability. As the retail industry continues to evolve and adapt to the changing needs and preferences of customers, Uratex is well-positioned to leverage technology to enhance its operations and provide better value to its customers.